Luxury. Retail. Fashion. Some would say
the Lexus Collection has it all.

The assignment was pretty rich too: it kept me juggling countless accessories as new products were added and others dropped. I developed a spreadsheet to keep track of codes, prices and other details, and quickly became the go-to guy for a lot of information.

I wrote the copy for several Lexus catalogs, as well as Gifts and Accessories for Mercedes-Benz. Other direct mail assignments include mailings for JFShea's luxury housing developments, e-newsletters for Razorfish, and emails and newsletters for ToyotaOwnersOnline.com.

For a closer look at the Lexus Collection, click here.